In 2026, international catwalks confirm that makeup moves between natural glow and statement details.

From Paris and Milan to New York, leading fashion houses presented looks that can easily be transferred to your everyday life — as long as you have the right products.

Discover the strongest trends of the year and how to adopt them through the rich range of Golden Rose.


✨ Skin-First / Skinimalism Glow: Skin in Focus

Healthy, glowing skin remains the ultimate trend for 2026. Skinimalism dominates, emphasizing light textures and a natural finish. The goal? A result that looks unpretentious, like a “second skin”.


Instead of heavy coverage, opt for products that gradually build radiance and uniformity:

• Skin Perfector CC Light Foundation SPF50

• BB Cream Beauty Balm SPF25

• Nude Look Radiant Tinted Moisturiser SPF25

• Moisture Touch Liquid Foundation SPF20

They offer light coverage with a natural, glowy result — ideal for everyday looks.

Their formulas are enriched with moisturizing antioxidant vitamins, hyaluronic acid, are non-comedogenic and vegan.


✨ Glow-from-within: The glow that comes from within

For that subtle, luminous effect that seems to emanate from the skin itself, invest in illuminating bases:

• Liquid Glow Illuminator (shade Starlight)

• Make-Up Primer Tinted Luminous

• Make-Up Primer Luminous Finish

They can be used either as a base before makeup or alone for a natural glow, but also locally to highlight the points you want to highlight.


✨ Strategic highlighting: Less but better


For a more refined glow, choose products in creamy or liquid form that “bond” perfectly with the skin:

• Miss Beauty Glow Stick Highlighter (Starglow)

• Highlighter Stick (Bright Gold & Bright Pink)

• Nude Look Highlighting Glow Pen

• Smart Glow Liquid Highlighter (in 4 shades)


Pro Tip: Apply a small amount to cheekbones, bridge of the nose and arch of the eyebrow for a bright but not excessive result.


In 2026, beauty celebrates naturalness and unpretentious radiance.

From glowing skin and rosy cheeks to blurred lips, metallic eyes and natural eyebrows, each trend invites you to find your own signature look.

The secret? Less is more, with small doses of bold accents where you want.

With the right products, runway trends can come to life in your own vanity case — effortless, fresh, and totally on-trend.