In 2026, international catwalks confirm that makeup moves between natural glow and statement details.

From Paris and Milan to New York, leading fashion houses presented looks that can easily be transferred to your everyday life — as long as you have the right products.

 

Discover the strongest trends of the year and how to adopt them through the rich range of Golden Rose.

 

✨ Natural & Gentle Brows: The return to naturalness

In 2026, eyebrows are moving away from strict lines and returning to their natural form.

The natural brow trend emphasizes a softer, balanced result that highlights features without exaggeration.

The so-called “gentle brow shape” follows the natural curve of the eyebrow, creating a soft, harmonious frame for the face.

The result is elegant, discreet and completely modern — in perfect alignment with the general philosophy of “less is more”.

 

To achieve this look:

• gently fill in the gaps without strong lines

• emphasize the natural direction of the hairs


Try:

• Eyebrow Powder Pencil

• Eyebrow Powder

• Brow Fixing Gel

 

✨ Fluffy & Textured Brows: Volume with attitude

Thick, fluffy brows continue to be dynamic, with an emphasis on texture and natural volume.

The goal is not the perfect shape, but a more “lively”, unpretentious result.

The hairs remain slightly “unruly”, with a natural lift that opens the eyes and gives a more youthful, expressive look.


To create this effect:

• comb the eyebrows upwards

• fix without “freezing” them excessively


Choose:

• Max Hold Brow Glue

• Eyebrow Shaper Wax

• Brow Styling Gel

• Brow Fixing Gel

 

✨ Straight Brows: The influence of K-Beauty

International trends also bring to the fore soft straight brows, inspired by the aesthetics of K-Beauty.

These are eyebrows with a more horizontal line and a gentle curve, which give a calmer, balanced and youthful look to the face.

They are not completely flat — they maintain a naturalness that makes them particularly flattering.


To inherit the look:

• avoid a strong arch

• keep the line straighter and softer


Try:

• Longstay Precise Browliner

• Dream Eyebrow Pencil


 Pro tip: Always comb your eyebrows upwards and outwards for a more lifted effect and natural framing of the face.

 

In 2026, beauty celebrates naturalness and unpretentious radiance.

From glowing skin and rosy cheeks to blurred lips, metallic eyes and natural eyebrows, each trend invites you to find your own signature look.

The secret? Less is more, with small doses of bold accents where you want. 

With the right products, runway trends can come to life in your own vanity case — effortless, fresh, and totally on-trend.