In 2026, international catwalks confirm that makeup moves between natural glow and statement details.

From Paris and Milan to New York, leading fashion houses presented looks that can easily be transferred to your everyday life — as long as you have the right products.

Discover the strongest trends of the year and how to adopt them through the rich range of Golden Rose.


✨ Smudged & Metallic Eyes: The end of the “perfect” eyeliner

In 2026, the look becomes more unpretentious and sensual than ever.

We forget the strict lines and embrace the smudged eyeliner, inspired by the 90s grunge aesthetic and the so-called “morning-after” look.

The secret lies in soft blending: an eyeliner that is not perfect — but looks exactly as it should.


To achieve the result:

• choose a Smoky Effect eye pencil with a soft texture for easy erasing without restrictions

• work it with your fingers or a brush for a smoky, messy effect


Combine it with:

• Eye Glaze Liquid Eyeshadow for a liquid, glossy, shiny effect and base

• Soft Color Mono Eyeshadow for a more intense, pearly or glitter metallic finish


The metallic trend returns more sophisticated, with satin and pearly textures that give a discreet but impressive shine.


✨ Pastel & Watercolor Eyes: The most dreamy trend

For more romantic looks, the catwalks bring pastel & watercolor eyes to the fore.


Soft shades such as:

• lilac

• baby blue

• pink

“fade” into each other without strong lines, creating an effect reminiscent of watercolor.


To achieve this:

• work the shadows with a light hand

• blend without strict boundaries


Try:

• Soft Color Mono Eyeshadow

• City Style Face & Eye Palette 

• Quattro Eyeshadow Palette


✨ Bold Color & Volume: The eye in the spotlight

Along with soft looks, 2026 also brings a bolder side: intense, colored eyes with volume and character.

Colored mascaras, eyeliners and pencils create looks that stand out — whether you choose bold shades or more discreet strokes.


To give intensity to the look:

• try Flash Lash Colored Mascara for volume with color

• use Flash Liner Colored Eyeliner for a graphic effect

• choose pencils such as:

for duration, intensity and pure color that lasts all day.

In 2026, beauty celebrates naturalness and effortless glow.


Pro tip: For a more wearable look, keep the rest of your makeup minimal and let your eyes make the statement.


From glowing skin and rosy cheeks to blurred lips, metallic eyes and natural brows, each trend invites you to find your own signature look.

The secret? Less is more, with small doses of bold accents where you want.

With the right products, runway trends can come to life in your own makeup bag — effortless, fresh and totally on-trend.